What is a Guarantee?

In the exam preparation business, the terms “guarantee” or “pass guarantee” are often used in marketing. I find it unusual that a company can say that they provide a pass guarantee, because nobody can say with certainty, “If you do what we tell you, you are guaranteed to pass.” There are too many factors that can cause even the most well prepared candidates to fail an exam. Maybe they are ill the day of the exam, maybe they did not sleep well the night before, or maybe they just “went blank” and missed questions that they really knew.

If I were an exam candidate and a company offered me a pass guarantee, I would ask how exactly that guarantee works and what they will do for me if I do not pass the exam. If it is truly a guarantee, the company should give you all of your money back and you should be allowed to keep studying. From what I understand, none of the companies offering a pass guarantee give you your money back if you fail. Instead, if you jump through enough hoops to “qualify,” they might give you some of your money back, or they might give you another 6 months of access to their product. Sometimes, they will give you a free update to their latest materials. The way I understand the meaning of guarantee, none of these are actually a pass guarantee, and offering such a guarantee suggests that you are getting something that you are not really getting.

What you should be looking for is a company that will continue to support you for as long as you need to pass the exams, instead of providing an empty guarantee. I would expect an exam prep provider to be committed to helping candidates who buy their materials to pass the exams no matter how long it takes. A company that is confident in its materials and committed to its customers should continue to provide access to up-to-date materials, even if the exam syllabus changes. A customer should not need to pay a second time for the same materials that they already purchased.

What I just described is exactly what we do at HOCK. We do not guarantee that you will pass, because no one can guarantee that. What we will do, however, is give every customer three guarantees that we can, and do, actually provide:

  • Up-To-Date Guarantee: You will have access to the most up-to-date materials for as long as you need to pass the exams, so you do not need to worry about losing your access after 12 or 18 months.
  • Support Guarantee: You will have access to teacher support for the products you purchased until you pass the exams, so you do not need to worry about asking all of your questions before a certain date.
  • Best Price Guarantee: You will get the best prices on HOCK materials directly through our online store, so you do not need to worry about looking for affiliate or discount links.

While we cannot guarantee that you will pass the exam, what we do guarantee is that once you have bought our materials, we will work with you until you do pass. Only HOCK provides these guarantees with real benefits and only HOCK provides this level of commitment to helping you become certified.

In short: At HOCK, we are proud to help everyone who places their trust in us to pass their exams, whether it takes you six months or six years.

Brian Hock, CMA, CIA

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