Recently, I was talking with someone who was interested in HOCK CMA study materials and I was telling them that HOCK students receive unlimited support for as long as necessary to pass the exams without any time limit. That person responded excitedly, “Wow! That is really a value add!” This reaction started me thinking—value-added activities are part of the CMA syllabus and are also applicable to CMA materials.
Value-added activities are those activities that create more value for the customer. Because those activities create additional value, customers are willing to pay for them. However, there are also a lot of costs that are incurred that do not add value to the customer but instead only increase the cost of production and correspondingly the price. For example, the cost of storing inventory is not a value-added activity. For most businesses, advertising also is not value-added to the customer (it is value-added for the business, but not the customer).
HOCK value-added exam prep
As a student, you are interested in what adds value to the materials you purchase, i.e. materials and services that will help you pass the exam. At HOCK, we focus on adding the most value that we can and doing so at the best possible price by eliminating things that don’t add value to you. Some of the things that we do at HOCK that are value-added and/or help us reduce our costs are:
- Unlimited support from exam experts.
- No set expiration on the materials you purchase—use them for as long as you need to pass the exams.
- Always up-to-date materials.
- No expensive marketing contracts that increase our costs
- All of our products are available electronically, meaning there is no delivery cost except for the hard copy textbooks.
- Just-in-time inventory eliminates inventory storage and spoilage costs.
Because we focus on adding value in everything that we do, we are able to provide more study tools, more complete materials, and better guarantees than our competitors in the market. As a customer, this is what you want—effective and cost-efficient materials that will help you pass the exam on your first attempt.
Brian Hock, CMA, CIA